Nike Golf (and Nike, in general) has been on the forefront of advertising its products with the athletes who use them. In 1999, a young Tiger Woods was shown repeatedly bouncing a ball off of his wedge. Remember?
Yeah, I said the same thing you just did, “Damn! That commercial was so cool. I remember I was like ‘Whaaaa?!?…Oh my!…Did he just?…’ when I first saw that commercial!”
Well Nike has reincarnated the famous ad with some of the newest members of “Team Swoosh.”
Wait, wait, wait! Where’s Tiger?!?!?
Well, I saw Rory McIlroy, Kyle Stanley, Nick Watney, Suzann Pettersen, Paul Casey and…hmmm, let’s take another look.
Same music, same boucy-wedge trick, NOT the same golfers. (By the way: Rory was about 10 when the original commercial was filmed.) There is a specific reason why Tiger is absent from this spot: It advertises a product he does not use (yet?). The ad is for the Nike RZN (pronounced “Rez-in”) family of golf balls.
All of the players in the video (and most every other player on the Nike Tour staff) uses either the 20XI-s or 20XI-x. Tiger is still using the Nike One Tour D, a ball that was introduced in 2009. While I’m certain Tiger has tested the 20XI balls, he is often slow to change equipment (his sudden 3-wood switch at the Masters notwithstanding).
Either way, this is another home run for Nike Golf’s advertising.