Callaway Golf at the PGA Merchandise Show

Callaway Golf recently saw a corporate shake-up. In March of 2012, former Adams Golf CEO Chip Brewer joined Callaway in the same role. Callaway has seen a shift in its marketing and corporate presentation, very evident by their booth at the PGA Merchandise Show. DimpleHead spoke with Callaway Staff Professional Jeremy Brown of Fountain Head Country Club about the 2013 Callaway Golf line of clubs. Jeremy Brown Callaway

The X Hot Line is Callaway’s latest in boosting distance for golfers. The XHot driver will be in the bags of many of Callaway’s Tour Staff, including new signee Gary Woodland. The XHot is adjustable like other drivers on the market. It features an extremely hot and forgiving face for consistency on off-center hits.XHotDriver

The adjustable hosel on the XHot driver.

The adjustable hosel on the XHot driver.

Callaway's XHot fairway wood features the same technology as the XHot driver.

Callaway’s XHot fairway wood features the same technology as the XHot driver.

The XHot Hybrid

The XHot Hybrid

XHotIrons

The XHot Pro Irons are designed for a better player.

The XHot Pro Irons are designed for a better player.

The X Forged irons will be in the bags of many of Callaway's Tour Staff.

The X Forged irons will be in the bags of many of Callaway’s Tour Staff.

The RAZR Fit Extreme driver will also be in the bags of Tour Players for Callaway, including Phil Mickelson in the first round of the Phoenix Open, when he nearly shot a 59.

RAZRFitExtremeDriver

One of the more interesting additions to Callaway’s 2013 line is the X Utility. Initially, the clubs were a tour-only option and would not be available to the public. After Ernie Els’ win at the British Open using 3 of the X Utilities, Callaway decided to offer them to the public. DimpleHead caught up with Staff Pro Jeremy Brown and asked him about the X Utility, “All of the retail Callaway staffers wanted them, and consumers were asking for them, so they were pushed into production. Callaway is really good about listening. [Sales] Reps listen to [staff pros], the company listens to Reps.” The X Utility will be available in 18*, 21* and 24* models.

XUtility

The X Utility has a thick sole and weight plug to help launch the ball higher.

The X Utility has a thick sole and weight plug to help launch the ball higher.

Callaway’s putter division, Odyssey Golf also launched the new Versa line at the PGA Show.

VersaBanner

The White and Black stripes help with alignment

The White and Black stripes help with alignment

VersaAddress Versa#1Sole

The face of the Versa putter.

The face of the Versa putter.

The Versa will be available in a 2-Ball model

The Versa will be available in a 2-Ball model

The popular #7 model (used by Luke Donald and Tom Watson) will also be available in the Versa line.

The popular #7 model (used by Luke Donald and Tom Watson) will also be available in the Versa line.

 

 

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