Callaway Golf recently saw a corporate shake-up. In March of 2012, former Adams Golf CEO Chip Brewer joined Callaway in the same role. Callaway has seen a shift in its marketing and corporate presentation, very evident by their booth at the PGA Merchandise Show. DimpleHead spoke with Callaway Staff Professional Jeremy Brown of Fountain Head Country Club about the 2013 Callaway Golf line of clubs. Jeremy Brown Callaway
The X Hot Line is Callaway’s latest in boosting distance for golfers. The XHot driver will be in the bags of many of Callaway’s Tour Staff, including new signee Gary Woodland. The XHot is adjustable like other drivers on the market. It features an extremely hot and forgiving face for consistency on off-center hits.
The RAZR Fit Extreme driver will also be in the bags of Tour Players for Callaway, including Phil Mickelson in the first round of the Phoenix Open, when he nearly shot a 59.
One of the more interesting additions to Callaway’s 2013 line is the X Utility. Initially, the clubs were a tour-only option and would not be available to the public. After Ernie Els’ win at the British Open using 3 of the X Utilities, Callaway decided to offer them to the public. DimpleHead caught up with Staff Pro Jeremy Brown and asked him about the X Utility, “All of the retail Callaway staffers wanted them, and consumers were asking for them, so they were pushed into production. Callaway is really good about listening. [Sales] Reps listen to [staff pros], the company listens to Reps.” The X Utility will be available in 18*, 21* and 24* models.
Callaway’s putter division, Odyssey Golf also launched the new Versa line at the PGA Show.